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Advances in Advertising Research IX: Power to Consumers

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143,97 
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-15% su kodu: ENG15
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Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
143,97 
Įprasta kaina: 169,38 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 169.3800 InStock
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Knygos aprašymas

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world.

Informacija

Serija: European Advertising Academy
Leidėjas: Springer Fachmedien Wiesbaden
Išleidimo metai: 2018
Knygos puslapių skaičius: 368
ISBN-10: 3658248661
ISBN-13: 9783658248666
Formatas: 210 x 148 x 20 mm. Knyga minkštu viršeliu
Kalba: Anglų

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