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This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally.
| Autorius: | Alexander Fraß |
| Serija: | Business Analytics |
| Leidėjas: | Springer Fachmedien Wiesbaden |
| Išleidimo metai: | 2016 |
| Knygos puslapių skaičius: | 340 |
| ISBN-10: | 3658143665 |
| ISBN-13: | 9783658143664 |
| Formatas: | 210 x 148 x 19 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Achieving Brand Loyalty in China through After-Sales Services: With a Particular Focus on the Influences of Cultural Determinants“
