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This straightforward text provides journalists, both professional and student, with an explanation of the realities of an increasingly important facet of today's precision journalism--public opinion polling. The work aims to provide the skills necessary for evaluating and interpreting survey results accurately. After a brief review of the historical relationship between the press and public opinion, the authors examine the polling environment today. Then, step-by-step, they take the reader through the basics of journalistic uses of public opinion surveys and the questions to be asked by the journalist in evaluating a survey: who did the poll; who sponsored the poll; what were the survey questions and how were they worded; what is the sampling error; how to report poll results; how to put survey figures in context; and how to make and evaluate projections based upon polls. In addition, the text offers a review of statistical methods for the journalist and a 20 question checklist.
| Autorius: | Sheldon R. Gawiser, G. Evans Witt, Unknown, |
| Leidėjas: | Praeger |
| Išleidimo metai: | 1994 |
| Knygos puslapių skaičius: | 190 |
| ISBN-10: | 027594722X |
| ISBN-13: | 9780275947224 |
| Formatas: | 240 x 161 x 15 mm. Knyga kietu viršeliu |
| Kalba: | Anglų |
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